About This Project
Marcus Brooke, Brad Cho-Smith, Toby Skyring, Nafisa Sabu, Rob McCormick, Alan Miles, Yummii Ong-Tran, Jason Davey + lots of developers.
Westpac Group wanted to improve the way their customers managed and leveraged their mortgages I was part of a team of 8 that were brought in to get the product over the line, and into market.
Produced all the first use customer facing interface and validated with customers
- Research analysis 3 years CCD outputs
- Establish design principles (6)
- Segment, Archetype and Behaviour definition
- 6 x Archetypes, 6 x value proposition canvases
- Customer journey mapping
- Service design analysis – how the business manages the outputs from the product
- Capture needs flows
- High fidelity prototyping
- Pathway testing
- Reporting & recommendations
Westpac Wonder was successfully launched to the full Westpac customer base of $4 million people.