Portfolio | Westpac Wonder
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Westpac Wonder

About This Project

Client:

Westpac Group

Year:

2015-2016

Time:

6 Months

Production team:

Marcus Brooke, Brad Cho-Smith, Toby Skyring, Nafisa Sabu, Rob McCormick, Alan Miles, Yummii Ong-Tran, Jason Davey + lots of developers.



Background:
Westpac Group wanted to improve the way their customers managed and leveraged their mortgages I was part of a team of 8 that were brought in to get the product over the line, and into market.


Solution:
Produced all the first use customer facing interface and validated with customers

  • Research analysis 3 years CCD outputs
  • Establish design principles (6)
  • Segment, Archetype and Behaviour definition
  • 6 x Archetypes, 6 x value proposition canvases
  • Customer journey mapping
  • Service design analysis – how the business manages the outputs from the product
  • Capture needs flows
  • High fidelity prototyping
  • Pathway testing
  • Reporting & recommendations



Outcome:
Westpac Wonder was successfully launched to the full Westpac customer base of $4 million people.

Category

Campaign / Promotional, CX, Design Thinking, Service Design, Stakeholder Management, UX