About This Project
National NSW Parks
Marcus Brooke, Paola Pelligro
NSW Parks needed to change their text heavy website into a more enticing customer experience, as part of their 3 year digital roadmap.
Staring with an image based approach, we re-engineered the whole UX, IA and UI to be more customer focused and encourage more visitors to the parks in NSW.
National NSW Parks had an increased visitor rate year on year.