Portfolio | CFSGAM
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CFSGAM

About This Project

Client:

CFSGAM

Year:

2013

Time:

7 Months

Production team:

Marcus Brooke, Paola Pelligro



Background:
CFSGAM (Colonial Financial Services Global Asset Management) needed to align their customer and user experience across their 37 shopping centre websites.


Solution:
A master brand delivery was created that kept a consistent feel throughout the different brands and still provided a unique way to badge the shopping centres individually.


Outcome:
An easy to manage single CMS was applied that allowed for local and national contextual information to be given to customers in store and online, whilst keeping a single consistent feel to all their websites.

Category

Creative Direction, CX, Service Design, UX, Website