About This Project
Marcus Brooke, Paola Pelligro
CFSGAM (Colonial Financial Services Global Asset Management) needed to align their customer and user experience across their 37 shopping centre websites.
A master brand delivery was created that kept a consistent feel throughout the different brands and still provided a unique way to badge the shopping centres individually.
An easy to manage single CMS was applied that allowed for local and national contextual information to be given to customers in store and online, whilst keeping a single consistent feel to all their websites.