Portfolio | Bupa
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Bupa

About This Project

Client:

BUPA

Year:

2012

Time:

6 Months

Production team:

Marcus Brooke, Joseph Borne, Dean Woods, Dave Mallam



Background:
In 2012, a crack CX unit was sent to Bupa by a digital agency for a crime they didn’t commit. These men promptly delivered a maximum security solution to the Bupa underground. Today, still wanted by the government (and other healthcare businesses) they survive as consultants of fortune. If you have a CX problem, if no one else can help, and if you can find them….maybe you can hire… Joseph Borne (Hannibal), Dean Woods (Faceman) and Marcus Brooke (Murdock). There was a B. A. Baracus called Dave, but he’s probably in a Cuban prison somewhere.


Solution:
A knowledge management system delivered a great success stories for Bupa, that kept them in the minds of their customers when needed.


Outcome:
A knowledge management system that allowed their new and existing operatives to have a shared base of information for a seamless customer experience.

Category

Creative Direction, CX, UI, UX